5 helpful tips to improve the usability of your website!
“88% of online consumers are less likely to return to a site after a bad experience”
Usability is the ease with which people can use a website or application to achieve their desired tasks. In other words, if your website is difficult to use, your customers or users will likely leave your site and go to a competitor’s site that is easier to use. Many factors affect usability, such as the layout of your website, the color scheme, the font size, and whether the website is mobile-friendly.
If you want to keep your customers on your website and improve your website’s usability, here are some tips:
1. Use a simple layout
Your website’s layout should be simple and easy to understand. Avoid using too many colors, fonts, and images, as this can make your website appear cluttered and confusing.
2. Use a consistent color scheme
Your website’s color scheme should be consistent throughout the site. Using too many different colors can be visually confusing and make it difficult for users to navigate your website.
3. Use a large font size
Your website’s font size should be large enough to be easily readable. Using a small font size can make your website difficult to read, especially for users with vision impairments.
4. Make your website mobile-friendly
Over 60% of web traffic today comes from mobile devices. A non-mobile-friendly site is a surefire way to lose business. If someone has to zoom in to read your content or fill out a form, they’re likely to leave and find a company with a site that’s easy to use on their phone. Your website should be designed to be used on both desktop and mobile devices. Users may have difficulty accessing your content or using your website’s features if your website is not mobile-friendly.
5. Test your website regularly
Regular website testing is essential to ensure that it is functioning properly and accessible to all users.
When was the last time you ran a full end-to-end test on your website and tried using it on mobile, desktop, or tablet? If you can’t remember, it’s time to test its interactions, responsiveness, links, buttons, and accessibility to ensure things are still working correctly and looking friendly.
Ready to take the next steps?
For a quick usability test, visit https://www.powermapper.com/products/sortsite/checks/usability/ to get limited accessible metrics on your website’s usability.
For an in-depth look at how your website is performing and how it can be improved, don't hesitate to get in touch with Custom Brad X for a free usability review.