Transforming TeamCare's client onboarding from static webpages into a modern, scalable microsite platform.
TeamCare Microsite Platform
Modernizing the Client Onboarding Experience
Overview
TeamCare created a custom microsite for each employer joining the healthcare plan, but the existing experience was outdated, text-heavy, and difficult to maintain. Each new client required significant manual effort, resulting in inconsistent experiences and slow production.
My goal was to redesign the microsite experience into a modern, reusable template that improved readability while creating a scalable foundation for future client implementations.
My Role
UX Lead • Information Architecture • Visual Design • Content Strategy
I partnered with business stakeholders and developers to:
Audit the existing microsite experience
Reduce unnecessary content
Restructure the information architecture
Design multiple wireframe concepts
Create high-fidelity visual directions
Build a scalable template for future client microsites
Support implementation with development
Problem
The existing microsites suffered from several UX challenges:
Dense, text-heavy pages with little visual hierarchy
Inconsistent layouts between clients
Difficult-to-maintain page structure
Poor mobile and modern web experience
No reusable design system for future implementations
Design Process
Information Architecture
Simplified navigation into clear sections, including
Who We Are
Benefits & Coverage
Provider Network
Enrollment
FAQ
Member Stories
Contact
Research & Audit
Reviewed dozens of existing client microsites
Identified repetitive content patterns
Prioritized information members actually needed
Wireframing
Created multiple low-fidelity concepts exploring:
Hero layouts
Card-based content
Progressive disclosure
Content prioritization
Visual Design
Developed several high-fidelity concepts before selecting the final design direction.
The final experience emphasized:
Strong imagery
Larger typography
Card-based layouts
Clear calls to action
Consistent spacing
Accessible hierarchy
Solution
The redesign introduced:
✓ Modern visual identity
✓ Modular content sections
✓ Reusable page templates
✓ Reduced content overload
✓ Improved readability
✓ Scalable component-based layouts
✓ Easier future client customization
Outcome
The new microsite became the foundation for future employer onboarding experiences, providing a modern, scalable template that reduced production effort while creating a more engaging experience for new TeamCare clients.