Hi, I’m Marti

I'm a UX designer and researcher with 10+ years of experience designing and improving digital products across healthcare, fintech, e-commerce, enterprise B2B/B2C, and education. With a background in psychology, I focus on understanding user behavior, translating research into meaningful design decisions, and simplifying complex systems into experiences that feel intuitive and effective.

My work spans the entire product lifecycle from discovery, research, and UX strategy to design, testing, and launch, helping organizations create scalable, human-centered products in complex, highly regulated environments. I also bridge product and brand, ensuring experiences remain thoughtful and consistent from the first impression to everyday use.

Outside of design, I'm a traveler, outdoor enthusiast, filmaker, foodie, and content creator who believes the best ideas come from curiosity, conversation, and experiencing the world firsthand.